Here is an interesting take on all this from a professor at Rutgers:

Dear Danny

....it seems reasonable to me that "screening" can become a word. New words refresh our experience, heighten perception. They don't hasten old words toward the grave, or the compost, and they don't have to be necessary, or serve any preconceived purpose; they just fall into usage, like a meme, and then, who knows? I can't understand the misplaced hostility toward "screening," and the more arguments I read against it, the less persuaded I become.

Look, Danny, the problem as I see it, people want the world not to change, but they also want to be out ahead of the curve. So, rather than say, well, I don't like Kindles and I don't like screening, they declare ex cathedra, kindles cannot replace books, or screening is a bad word. Because they want to appear rational and deliberate. And powerful--because the idea of changeg makes them feel weak and insecure.

It's like Alfred North Whitehead yelling at Skinner because he felt threatened by Behaviorialism. (No black spider shall fall upon this table!) Fact is, I DON'T like kindles, but if I were 20 I probably would. So there's a generation divide -- and I'm on the wrong side of it, but, it's not so bad to be on the wrong side of it, really. At least it's a side! I love books and reading, but let the young'ns enjoy screening their kindles. It's a tough world you know, and they're lucky to have something of their own..."