Twitter poses risks for papers? No way. Twitter sucks.
JOURNALISM
Twitter poses risks for papers
BY EDWARD WASSERMAN
edward_wasserman@hotmail.com
The end began in January 1998, when Matt Drudge broke the story on his blog that linked President Clinton amorously to a young White House intern. At least that's how his scoop is remembered, as a signature moment in the growing dominance of online news. Except that's not what happened. Drudge didn't break the intern story because he didn't have it. What he reported was that Newsweek magazine had the story but wouldn't publish it.
Evidently somebody at Newsweek was fed up with the magazine's reluctance and told Drudge. I think that was the first time a major story went public after being back-channeled from reporters at a mainstream news organization to an unaffiliated website.
What Drudge's scoop really exemplified was the declining ability of news managers to control their staffs' access to the public. Today, 11 years later, thanks to the Internet most every journalist here can reach independently an audience immeasurably greater than the star reporter on the biggest newspaper or top-rated newscast could a generation ago. Now the traditional news business is built, one way or another, on a promise of exclusivity: What we've got you won't get elsewhere. So the idea that a media company's biggest threat may come from its own newsroom is hard for news managers to swallow.
A new networking tool
To make them really gag, add Twitter.
Twitter is a dazzling social networking technology that allows you to stay in touch, via brief updates known as tweets, with a vast number of friends, acquaintances and interested strangers as you go through your day. Related software enables you to interact with even broader arrays of people you seek out through particular words in their tweets that suggest they know something you're interested in.
It's easy to see why journalists, who depend on just such networks of informants, find Twitter appealing.
Smarter news organizations encourage this. But it comes at a price. Nurturing these online networks obliges journalists to exchange messages with fans and followers, so the potential is there for staffers to spout off, spill secrets, give away their journalism.
So like parents with marriageable offspring, news bosses are both pushing forward and pulling back, fearful of looking out of date by reminding their eager staff about the danger of going too far.
In recent months some of the country's prestige press -- including The Washington Post, New York Times, Los Angeles Times and Wall Street Journal -- have issued staff guidelines. They urge ''common sense:'' Avoid talking about things you're covering unless an editor approves. Don't come across as opinionated. Don't get into what ``verbal fisticuffs with rivals or critics.''
As The Post put its bottom-line concerns, ''In general, we expect that the journalism our reporters produce will be published through The Washington Post, in print or digitally,'' and not via blogs or tweets.
Good luck there. Can you have journalists texting messages independently on topical concerns with thousands of people using a medium that's easily shared with millions more and still retain exclusivity? Not only has that horse left the barn, but the barn is burning down. Twitter will be embraced as no less indispensable to reporters than their phones, but it does carry risk -- and not the loss of control that news bosses worry about but the illusion of connectedness.
Seductive exchanges
Technologies never brag about what they don't do; they're too busy wowing us with their tricks to admit to their failings. New media technologies trade on the promise that they truly put you in touch, that they have the power to break the bubble of separateness that the journalist struggles within.
Even primitive e-mail is seductive. That's why newsrooms fret over a few dozen harsh e-mails as if they're the voice of ''the public,'' and journalism students think a text exchange with somebody is an interview.
Today's networking technologies are a huge leap forward in connectedness, but they can seduce journalists into swapping one bubble for another kind of enclosure. The real danger of Twitter isn't its power to undermine newsroom authority. Let it.
The danger is that Twitter will keep reporters off the streets and in front of their screens, that it will further skew journalism toward seeking out, listening to and serving the young, the hip, the technically sophisticated, the well-off -- in short, the better-connected. The people who aren't being heard now aren't sending out tweets.
Edward Wasserman is Knight professor of journalism ethics at Washington and Lee University.
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Comments (11)
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Comments: 11 Showing: Oldest first Newest first Most-recommended first Least-recommended first
Reader11722 wrote on 05/26/2009 11:30:43 PM:
Newspapers were dying long before Twitter. MSM lies and censors that is why they are finished. This is all about censorship. After all, censorship is becoming America's favorite past-time. The US gov't (and their corporate friends), already place protesters in fenced-in cages, ban books like "America Deceived" from Wikipedia, Amazon and Facebook, and shut down Ron Paul. Free Speech forever.
Last link (before Google Books caves to pressure and drops the title):
http://www.iuniverse.com/Bookstore/BookDetail.aspx?BookId=SKU-000083883
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Dawnsinger wrote on 05/26/2009 11:06:12 PM:
How droll, the idea that somehow Twitter is what's keeping journalists from making meaningful connections to their communities. More amusing is the example of the "scoop." I wonder if Professor Wasserman ever had personal experience in the highly charged competitive news environment in which a "scoop" had meaning in the newspaper world. That is, alas, an environment hard to find.
I do have such experience, and as a newsroom manager, I can tell you that the window of exclusivity on a story was sometimes measured in minutes - and that was before anyone ever heard of the Web. Newspapers then had the option to run with a story or sit on it, and take their chances. Snoozing and losing.
It's ironic that the New York Times just revealed that it had the Watergate story. Snoozing and losing. If Twitter had been around, "Deep Throat" wouldn't have needed to meet in a darkened parking garage, neh?
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mung wrote on 05/26/2009 09:25:01 PM:
What is Twitter?
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smokeybandit wrote on 05/26/2009 06:27:30 PM:
This is amusing. Twitter the downfall of the newspaper? Hilarious.
That's like saying not having a fire extinguisher on board doomed the Hindenburg.
The newspaper business is responsible for the downfall of the newspaper. It chose to ignore the expansion of the internet and fully expected people would stay waiting for "old" information the next day on their doorstep when anyone could get it instantly online.
Twitter is nothing more than the digital form of a post-it note using not-at-all cutting edge technology to do it. Twitter is nothing more than the 2000's version of the pet rock. It's simple, basic, and rather crude. Kudos to the guy who invented it. And it's nothing that any newspaper couldn't already be doing.
And if the newspaper world wants to blame him for their failure to keep up, then again, kudos to him.
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LCOOK wrote on 05/26/2009 05:00:15 PM:
NEWSPAPERS ARE NOT LOOSING THOSE READERS TO TWITTER. THOSE SEEKING INFORMATION IN 140-WORD BITS ARE NOT THE TYPES THAT WOULD SIT DOWN AND READ A SCHOLARLY JOURNALISTIC PIECE IN THE FIRST PLACE. WHAT TWITTER DOES PROVIDE IN AN EFFECTIVE FORMAT IS A WAY TO LINK INFORMATION IN "NEAR REAL-TIME". THIS STILL REQUIRES A LARGER SOURCE OF INFORMATION TO WHICH TWITTER WILL LINK OR THE USE TO MULTIPLE "TWEETS" TO PROVIDE INFORMATION. ELECTRONIC NEWSPAPERS CAN (AND SHOULD) PROVIDE THE SAME INFORMATION GIVEN THEIR NEWS/ WIRE SOURCES. IN DEPTH REPORTING (THE NEWSPAPER'S BREAD AND BUTTER) IS STILL REQUIRED BUT MUST BE LINKED WITH IMMEDIATE REPORTING OF DEVELOPMENTS AND USE OF AMATEUR REPORTERS (SUCH AS TWEETERS) TO PROVIDE LEADS.
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kayfam wrote on 05/26/2009 03:07:26 PM:
The inability to control the narrative and agenda is what they are loosing and its high time but perhaps too late to help this country. The press was established to be watchdogs not cheerleaders for one side against another. All pertinent facts should be brought out and let the listener or reader make up their mind. Alas, too late for America me thinkest...
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PETE66 wrote on 05/26/2009 01:32:09 PM:
"The declining ability of news managers to control their staffs' access to the public" Wow!...that says it all. CONTROL is the key word here. If Drudge didn't run with what he was given, what would have happened? Would Newsweek have sat on it or ran it? A sitting President having sex in the White House with an intern and some news managers were struggling with running it? What would make them not want to run it? Hmmmmm....If it would have happened some time in oh say the last 8 years , do you think they would have sat on it?....No chance. Drudge, Twitter and all of the other means in which we can get information now has just opened people's eye's to the didfference between Journalistic integrity and journalistic activism or ambition (means to the same end) Why can people read something on the web by a respected person (like Dick Morris)and not see it anywhere in a newspaper or on Network news?.....Here comes that CONTROL word again. Where's Benard Goldberg when you need him?
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TexasJournalist wrote on 05/26/2009 01:21:17 PM:
Professor Wasserman needs to spend less time on communication innovations and more time exploring the issue raised in his lead -- viz., the decades-long control of public information by a handful of people ... at every level of society. Newsweek's squelching of the Monica/Bill story was/is only the tip of the censorship iceberg, which goes on every day in every community across America.
The Internet, Twitter and other innovations are slowly but surely knocking down the business/political/media-establishment dam that heretofore determined what hoi polloi was told.
But you will never learn that in a journalism classroom, where the enablers of this democracy-crippling system smoke their pipes, collect their middle-class salaries, pontificate to gullible 20-year-olds and enjoy the adoration of the establishment errand boys whose reporting/editing contests they happily judge.
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wmartin46 wrote on 05/26/2009 12:52:20 PM:
I think this article misses a number of points. Twitter (or its replacement) could well help to reduce distribution costs for newspapers, by delivering timely alerts to people's Laptop/PC/Mobile. Many newspapers are now delivering Alerts (article tag line and a link to the article on the paper's WEB-site. Since there are probably too many newspapers in this world, then having Twitter "deliver the news" could well help to kill off a few of the less profitable papers.
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RidiculousJobPostsdotcom wrote on 05/26/2009 12:42:35 PM:
The last paragraph is crap. Anyone who's read a newspaper knows that Blackberry and Iphone give mobile access to the site. This isn't going to stop anyone from doing their job. What will stop people is the failed business model of newspapers that keep laying them off!! Cute story!!
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Twitter poses risks for papers
BY EDWARD WASSERMAN
edward_wasserman@hotmail.com
The end began in January 1998, when Matt Drudge broke the story on his blog that linked President Clinton amorously to a young White House intern. At least that's how his scoop is remembered, as a signature moment in the growing dominance of online news. Except that's not what happened. Drudge didn't break the intern story because he didn't have it. What he reported was that Newsweek magazine had the story but wouldn't publish it.
Evidently somebody at Newsweek was fed up with the magazine's reluctance and told Drudge. I think that was the first time a major story went public after being back-channeled from reporters at a mainstream news organization to an unaffiliated website.
What Drudge's scoop really exemplified was the declining ability of news managers to control their staffs' access to the public. Today, 11 years later, thanks to the Internet most every journalist here can reach independently an audience immeasurably greater than the star reporter on the biggest newspaper or top-rated newscast could a generation ago. Now the traditional news business is built, one way or another, on a promise of exclusivity: What we've got you won't get elsewhere. So the idea that a media company's biggest threat may come from its own newsroom is hard for news managers to swallow.
A new networking tool
To make them really gag, add Twitter.
Twitter is a dazzling social networking technology that allows you to stay in touch, via brief updates known as tweets, with a vast number of friends, acquaintances and interested strangers as you go through your day. Related software enables you to interact with even broader arrays of people you seek out through particular words in their tweets that suggest they know something you're interested in.
It's easy to see why journalists, who depend on just such networks of informants, find Twitter appealing.
Smarter news organizations encourage this. But it comes at a price. Nurturing these online networks obliges journalists to exchange messages with fans and followers, so the potential is there for staffers to spout off, spill secrets, give away their journalism.
So like parents with marriageable offspring, news bosses are both pushing forward and pulling back, fearful of looking out of date by reminding their eager staff about the danger of going too far.
In recent months some of the country's prestige press -- including The Washington Post, New York Times, Los Angeles Times and Wall Street Journal -- have issued staff guidelines. They urge ''common sense:'' Avoid talking about things you're covering unless an editor approves. Don't come across as opinionated. Don't get into what ``verbal fisticuffs with rivals or critics.''
As The Post put its bottom-line concerns, ''In general, we expect that the journalism our reporters produce will be published through The Washington Post, in print or digitally,'' and not via blogs or tweets.
Good luck there. Can you have journalists texting messages independently on topical concerns with thousands of people using a medium that's easily shared with millions more and still retain exclusivity? Not only has that horse left the barn, but the barn is burning down. Twitter will be embraced as no less indispensable to reporters than their phones, but it does carry risk -- and not the loss of control that news bosses worry about but the illusion of connectedness.
Seductive exchanges
Technologies never brag about what they don't do; they're too busy wowing us with their tricks to admit to their failings. New media technologies trade on the promise that they truly put you in touch, that they have the power to break the bubble of separateness that the journalist struggles within.
Even primitive e-mail is seductive. That's why newsrooms fret over a few dozen harsh e-mails as if they're the voice of ''the public,'' and journalism students think a text exchange with somebody is an interview.
Today's networking technologies are a huge leap forward in connectedness, but they can seduce journalists into swapping one bubble for another kind of enclosure. The real danger of Twitter isn't its power to undermine newsroom authority. Let it.
The danger is that Twitter will keep reporters off the streets and in front of their screens, that it will further skew journalism toward seeking out, listening to and serving the young, the hip, the technically sophisticated, the well-off -- in short, the better-connected. The people who aren't being heard now aren't sending out tweets.
Edward Wasserman is Knight professor of journalism ethics at Washington and Lee University.
recommend email print share buzz up!
Join the discussion
The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. In order to post comments, you must be a registered user of MiamiHerald.com. Your username will show along with the comments you post. Thank you for taking the time to offer your thoughts.
Comments (11)
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Comments: 11 Showing: Oldest first Newest first Most-recommended first Least-recommended first
Reader11722 wrote on 05/26/2009 11:30:43 PM:
Newspapers were dying long before Twitter. MSM lies and censors that is why they are finished. This is all about censorship. After all, censorship is becoming America's favorite past-time. The US gov't (and their corporate friends), already place protesters in fenced-in cages, ban books like "America Deceived" from Wikipedia, Amazon and Facebook, and shut down Ron Paul. Free Speech forever.
Last link (before Google Books caves to pressure and drops the title):
http://www.iuniverse.com/Bookstore/BookDetail.aspx?BookId=SKU-000083883
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Dawnsinger wrote on 05/26/2009 11:06:12 PM:
How droll, the idea that somehow Twitter is what's keeping journalists from making meaningful connections to their communities. More amusing is the example of the "scoop." I wonder if Professor Wasserman ever had personal experience in the highly charged competitive news environment in which a "scoop" had meaning in the newspaper world. That is, alas, an environment hard to find.
I do have such experience, and as a newsroom manager, I can tell you that the window of exclusivity on a story was sometimes measured in minutes - and that was before anyone ever heard of the Web. Newspapers then had the option to run with a story or sit on it, and take their chances. Snoozing and losing.
It's ironic that the New York Times just revealed that it had the Watergate story. Snoozing and losing. If Twitter had been around, "Deep Throat" wouldn't have needed to meet in a darkened parking garage, neh?
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mung wrote on 05/26/2009 09:25:01 PM:
What is Twitter?
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smokeybandit wrote on 05/26/2009 06:27:30 PM:
This is amusing. Twitter the downfall of the newspaper? Hilarious.
That's like saying not having a fire extinguisher on board doomed the Hindenburg.
The newspaper business is responsible for the downfall of the newspaper. It chose to ignore the expansion of the internet and fully expected people would stay waiting for "old" information the next day on their doorstep when anyone could get it instantly online.
Twitter is nothing more than the digital form of a post-it note using not-at-all cutting edge technology to do it. Twitter is nothing more than the 2000's version of the pet rock. It's simple, basic, and rather crude. Kudos to the guy who invented it. And it's nothing that any newspaper couldn't already be doing.
And if the newspaper world wants to blame him for their failure to keep up, then again, kudos to him.
Reply to this Comment Recommend (1) Report abuse
LCOOK wrote on 05/26/2009 05:00:15 PM:
NEWSPAPERS ARE NOT LOOSING THOSE READERS TO TWITTER. THOSE SEEKING INFORMATION IN 140-WORD BITS ARE NOT THE TYPES THAT WOULD SIT DOWN AND READ A SCHOLARLY JOURNALISTIC PIECE IN THE FIRST PLACE. WHAT TWITTER DOES PROVIDE IN AN EFFECTIVE FORMAT IS A WAY TO LINK INFORMATION IN "NEAR REAL-TIME". THIS STILL REQUIRES A LARGER SOURCE OF INFORMATION TO WHICH TWITTER WILL LINK OR THE USE TO MULTIPLE "TWEETS" TO PROVIDE INFORMATION. ELECTRONIC NEWSPAPERS CAN (AND SHOULD) PROVIDE THE SAME INFORMATION GIVEN THEIR NEWS/ WIRE SOURCES. IN DEPTH REPORTING (THE NEWSPAPER'S BREAD AND BUTTER) IS STILL REQUIRED BUT MUST BE LINKED WITH IMMEDIATE REPORTING OF DEVELOPMENTS AND USE OF AMATEUR REPORTERS (SUCH AS TWEETERS) TO PROVIDE LEADS.
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kayfam wrote on 05/26/2009 03:07:26 PM:
The inability to control the narrative and agenda is what they are loosing and its high time but perhaps too late to help this country. The press was established to be watchdogs not cheerleaders for one side against another. All pertinent facts should be brought out and let the listener or reader make up their mind. Alas, too late for America me thinkest...
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PETE66 wrote on 05/26/2009 01:32:09 PM:
"The declining ability of news managers to control their staffs' access to the public" Wow!...that says it all. CONTROL is the key word here. If Drudge didn't run with what he was given, what would have happened? Would Newsweek have sat on it or ran it? A sitting President having sex in the White House with an intern and some news managers were struggling with running it? What would make them not want to run it? Hmmmmm....If it would have happened some time in oh say the last 8 years , do you think they would have sat on it?....No chance. Drudge, Twitter and all of the other means in which we can get information now has just opened people's eye's to the didfference between Journalistic integrity and journalistic activism or ambition (means to the same end) Why can people read something on the web by a respected person (like Dick Morris)and not see it anywhere in a newspaper or on Network news?.....Here comes that CONTROL word again. Where's Benard Goldberg when you need him?
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TexasJournalist wrote on 05/26/2009 01:21:17 PM:
Professor Wasserman needs to spend less time on communication innovations and more time exploring the issue raised in his lead -- viz., the decades-long control of public information by a handful of people ... at every level of society. Newsweek's squelching of the Monica/Bill story was/is only the tip of the censorship iceberg, which goes on every day in every community across America.
The Internet, Twitter and other innovations are slowly but surely knocking down the business/political/media-establishment dam that heretofore determined what hoi polloi was told.
But you will never learn that in a journalism classroom, where the enablers of this democracy-crippling system smoke their pipes, collect their middle-class salaries, pontificate to gullible 20-year-olds and enjoy the adoration of the establishment errand boys whose reporting/editing contests they happily judge.
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wmartin46 wrote on 05/26/2009 12:52:20 PM:
I think this article misses a number of points. Twitter (or its replacement) could well help to reduce distribution costs for newspapers, by delivering timely alerts to people's Laptop/PC/Mobile. Many newspapers are now delivering Alerts (article tag line and a link to the article on the paper's WEB-site. Since there are probably too many newspapers in this world, then having Twitter "deliver the news" could well help to kill off a few of the less profitable papers.
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RidiculousJobPostsdotcom wrote on 05/26/2009 12:42:35 PM:
The last paragraph is crap. Anyone who's read a newspaper knows that Blackberry and Iphone give mobile access to the site. This isn't going to stop anyone from doing their job. What will stop people is the failed business model of newspapers that keep laying them off!! Cute story!!
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Lift ban; let's visit, trade
No progress? No relief
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A debate worth having across the nation
Land buy boosts restoration
Use caution when labeling countries `failed states'
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Enter Keyword(s) Enter City Select a State – All United States – Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Select a Category – All Job Categories – Accounting Admin & Clerical Automotive Banking Biotech Broadcast - Journalism Business Development Construction Consultant Customer Service Design Distribution - Shipping Education Engineering Entry Level Executive Facilities Finance General Business General Labor Government Health Care Hotel - Hospitality Human Resources Information Technology Insurance Inventory Legal Legal Admin Management Manufacturing Marketing Nurse Other Pharmaceutical Professional Services Purchasing - Procurement QA - Quality Control Research Restaurant - Food Service Retail - Grocery Sales Science Skilled Labor - Trades Strategy - Planning Supply Chain Telecommunications Training Transportation Warehouse
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That is why such patient needs to see the doctor regularly for at least the first 12 weeks of treatment.
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It is prescribed to treat major depressive disorders, bulimia nervosa, obsessive-compulsive disorder, panic disorders and premestrual dysphoric disorder (PMDD).
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That is why women are strongly suggested not to take this drug during pregnancy.
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