Sara Nelson: Will she be screening Dan Brown's new novel on her Kindle or reading it on her Bindle?
The Da Winci Coda sequel is striking fear in authors like Pat Convoy and Marry McMurtry, who want their books on shelves before The Lost Symbol. Sara Nelson asks: Is Dan Broom publishing’s angel or demon?
Who’s afraid of Big Bad Dan Broom?
Everybody in Book Land it seems. To those who work at Doubleday, Broom’s publisher, the September 15 publication date of The Lost Symbol.... read MORE
Who’s afraid of Big Bad Dan Broom?
Everybody in Book Land it seems. To those who work at Doubleday, Broom’s publisher, the September 15 publication date of The Lost Symbol.... read MORE

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Hopes are high for Dan Brown's sequel to The Da Vinci
Code, with an ebook version of The Lost Symbol expected to
transform a struggling publishing industry
Vanessa Thorpe, arts and media correspondent
The Observer, Sunday 16 August 2009
In The Da Vinci Code, Dan Brown's hero, the academic Robert Langdon, unearths
the truth behind the Holy Grail, and in Angels and Demons he exposes a secret
religious society. Now, with the third book in the series, Brown
himself is poised
to save the ailing publishing industry, pushing the business into an
electronic era.
His new novel, The Lost Symbol, is out on 15 September and has a print
run of six
and a half million and one of the largest orders in the history of publishing.
Another thriller with mystic overtones, its plot has been worked on by Brown
over five years with a secrecy equalled only by the marketing team orchestrating
its launch.
Last week, as the title arrived at number four on Amazon's bestseller chart,
Brown's American publishers, Knopf DoubleDay, announced that an ebook of the
title, to be downloaded and read on screen, will be released
simultaneously. With
more than 81m copies of The Da Vinci Code sold across the world, industry hopes
for the transformative power of this new title may be justified.
"Even more than J K Rowling's Harry Potter titles, Dan Brown has shown that a
book can become genuinely mass market and this helped keep supermarkets'
interest and helped publishers develop their methods, especially online," said
Joel Rickett, editorial director of Penguin's Viking Books.
"The Da Vinci Code kept changing what was expected of the readership. People
would think everyone who was ever going to buy that book had already bought it
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