Why are many people resistant to a new word for reading on screens, whatever that word might turn out to be? Good question.

When I asked a professor in California

"WHY IS Everyone telling me SCREENING is a
lousy word because it has earlier multiple meanings ....when in fact many WORDS
have multiple meaings........even READING has multiple meanings that even precede READING to mean reading a book? Maybe people really just objecting to my
novel idea, and this is their way of rejecting the idea and the concept at first glance? Maybe?"

The wise professor said:

''People are resistant to many sorts of innovations, both new words for old senses and new senses for old words. What they usually say is: why do we need this? In the second case, they complain about ambiguity, though what they're really exhibiting is a reluctance to cope with the need to interpret the words in context in ways that are unfamiliar to them.''

Well said. I wish I had said that myself. Thanks Professor!