Why "screening" will take off as a new word for reading on screens

Why "screening" will take off as a new word for reading on screens --
but later, soon, but not now!

SEE:
"Five Stages of Idea Acceptance" outlined by Chic Thompson in What a
Great Idea! 2.0:

1. At first, people will say the word "screening" is irrelevant to the situation.
2. Then they will say: It's relevant, but it's unproven.
3. Then: It's proven, but it's not needed.
4. Then: It's useful and may well serve a good purpose, but it's not coinable.
5. Finally, once they "get" it: It's a great neologism, what a great idea! Useful! Very useful!