"Viral Loop" by Adam Penenberg "opens a window to all our futures"

The praise is coming in from fans of Professor Penenberg's latest book:

"Adam Penenberg's lively book opens a window to all of our futures..."
--Ken Auletta, author of Googled: The End of the World as We Know It


"If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning."
--Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die

"One of the most astounding things about the Internet age is how the best advertising is often no advertising at all. Penenberg explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is one book to get to learn how."
--Chris Anderson, author of Free: The Future of a Radical Price

"...Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks anymore."
--Seth Godin, author of Tribes

"Penenberg discovers the perpetual motion machine for business and marketing... "
--Jeff Jarvis blogger

"Penenberg has unlocked the secret to the most successful digital businesses."--Robert Safian, Editor-in-Chief, Fast Company

"Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a journalist like Adam Penenberg, who understands the way media and money interact, has the critical skills to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging way."
--Douglas Rushkoff, author of Media Virus and Life Inc: How the world became a corporation and how to take it back.