Pablo Boczkowski

In an interview, Pablo Boczkowski explains why the tabletized magazines may not take off. "A large fraction of the public doesn't read the news online as they did in print," he says. They're more interested in browsing, searching, linking, and interacting than they are in long, sustained intakes of information. "Put differently," he continues, "getting the news online is normally surfing, less often snorkeling, and very rarely scuba diving. Most people need a simple surfboard, rather than the complex—and costly—diving gear." -- hat tip JACK SCHAFER at SLATE