Typo Alert: The Guardian newspaper in London spells CHICAGO as "Chigaco" in Alan Rusbridger's recent article about the iPad and not one fact-checker or proofreader or online editor caught it. Earth to England: it's CHICAGO, not CHIGACO! Don't you emply proofreaders anymore? Or at least use spellcheck? Is the news business so bad you cannot even spell the Windy City's real name correctly? OMIGOD!

VERBATIM:

MEMO TO Alan Rusbridger : Typo Alert: Your newspaper in London spells ''CHICAGO'' as "Chigaco" in your recent article about the iPad and not one fact-checker or proofreader or online editor caught it. Earth to England: it's CHICAGO, not CHIGACO! Don't you emply proooooooooofreaders anymore? Or at least use spelllllllllllcheck? Is the news business so bad you cannot even afford to time to spell the Windy City's real name correctly? OMIGOD! What will columnist Neil Steinberg of the Chigaco Sun-Times say when he finds out?

The Observer, Sunday 11 April 2010



My personal journey to the iPad began around 16 years ago in Aspen, Colorado. Rumours of what the internet was capable of doing to the news business had reached London, and the only way of checking them out was to fly to America and find out.



I jetted off to Chigaco with Tony Ageh, now the BBC's director of archival content, then a leading member of what the Guardian termed the "play pen" – a roomful of twentysomethings in the basement who were paid to dream up bright ideas (they invented the Guide).

http://www.guardian.co.uk/technology/2010/apr/11/ipad-rusbridger-future-of-the-press